What did you buy?
When you fill your car with fuel, what are you buying - a tank of fuel? No, when you think about it, what you're really buying is a destination. And so it is with your club membership - it's not the little card that you bought, it's that personal goal you have for yourself. The magic of BodyPump (or any class, really) is that there's a schedule attached to it, and so a certain built-in accountability starts to happen. You've got that time blocked off, and so you're going to be there. And being there is what ensures you'll reach that destination!
2 Comment(s):
On 02 February, 2006, Blogger reymond said...

That's a good post, Craig!

On 03 February, 2006, Anonymous Anonymous said...

I can relate to that. My whole week revolves scheduling everything else around Body Pump and Body Combat:-). I blocked certain time of the day and make arrangements just so I could make the classes.



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